DigiPak

A Digipak is 4 pages with a CD size template, contains the outer front cover, the outer back cover and the two inside pages. Also contains something extra which is a benefit from buying the actual CD as opposed to downloading online for free. The something extra could be a booklet, a behind the scenes CD or footage, and exclusive interviews with the band perhaps. A digipack’s function is to advertise the CD album, it must have an attractive front cover in order to promote the album and must attract the right customer and age group relevant to the genre of music. The digipack is something extra which adds to the benefit of buying the actual CD, it may also contain some extra footage, interview, DVD or extra for this same benefit.